{"id":3358,"date":"2021-09-10T14:27:47","date_gmt":"2021-09-10T14:27:47","guid":{"rendered":"https:\/\/lipo.com.vn\/nganh-banh-keo-nhung-cuoc-ruot-duoi-day-tham-vong\/"},"modified":"2021-09-10T14:27:47","modified_gmt":"2021-09-10T14:27:47","slug":"nganh-banh-keo-nhung-cuoc-ruot-duoi-day-tham-vong","status":"publish","type":"post","link":"https:\/\/lipo.com.vn\/zh-hans\/nganh-banh-keo-nhung-cuoc-ruot-duoi-day-tham-vong\/","title":{"rendered":"Ng\u00e0nh b\u00e1nh k\u1eb9o: Nh\u1eefng cu\u1ed9c r\u01b0\u1ee3t \u0111u\u1ed5i \u0111\u1ea7y tham v\u1ecdng"},"content":{"rendered":"\r\n<p>Sau th\u01b0\u01a1ng v\u1ee5 Kinh \u0110\u00f4 b\u00e1n l\u1ea1i m\u1ea3ng b\u00e1nh k\u1eb9o cho T\u1eadp \u0111o\u00e0n Mondelez c\u00f9ng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng ng\u00e0nh b\u00e1nh k\u1eb9o \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh kh\u00f4ng c\u00f2n t\u0103ng tr\u01b0\u1edfng nhi\u1ec1u nh\u01b0 nh\u1eefng n\u0103m tr\u01b0\u1edbc khi\u1ebfn th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn.<\/p>\r\n\r\n\r\n<p>Tuy nhi\u00ean, khi c\u00f3 th\u00f4ng tin T\u1ed5ng c\u00f4ng ty Thu\u1ed1c l\u00e1 Vi\u1ec7t Nam (Vinataba) r\u00fat h\u1ebft 51% v\u1ed1n kh\u1ecfi hai C\u00f4ng ty B\u00e1nh k\u1eb9o H\u1ea3i H\u00e0 v\u00e0 H\u1eefu Ngh\u1ecb, \u0111em l\u1ea1i kho\u1ea3n l\u00e3i &#8220;ng\u1ecdt ng\u00e0o&#8221; cho c\u00e1c c\u1ed5 \u0111\u00f4ng, m\u1ed9t c\u00e2u h\u1ecfi l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1eb7t ra: Th\u1ecb tr\u01b0\u1eddng\u00a0b\u00e1nh k\u1eb9o\u00a0\u0111ang chu\u1ea9n b\u1ecb chuy\u1ec3n m\u00ecnh?<\/p>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lipo.com.vn\/zh-hans\/nganh-banh-keo-nhung-cuoc-ruot-duoi-day-tham-vong\/#Don_bay_xuat_khau_va_tang_truong\" title=\"\u0110\u00f2n b\u1ea9y xu\u1ea5t kh\u1ea9u v\u00e0 t\u0103ng tr\u01b0\u1edfng\">\u0110\u00f2n b\u1ea9y xu\u1ea5t kh\u1ea9u v\u00e0 t\u0103ng tr\u01b0\u1edfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lipo.com.vn\/zh-hans\/nganh-banh-keo-nhung-cuoc-ruot-duoi-day-tham-vong\/#Doanh_nghiep_trong_nuoc_no_luc_tim_loi_the_rieng\" title=\"Doanh nghi\u1ec7p trong n\u01b0\u1edbc n\u1ed7 l\u1ef1c t\u00ecm l\u1ee3i th\u1ebf ri\u00eang\">Doanh nghi\u1ec7p trong n\u01b0\u1edbc n\u1ed7 l\u1ef1c t\u00ecm l\u1ee3i th\u1ebf ri\u00eang<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Don_bay_xuat_khau_va_tang_truong\"><\/span>\u0110\u00f2n b\u1ea9y xu\u1ea5t kh\u1ea9u v\u00e0 t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>V\u1edbi m\u1ee9c thanh kho\u1ea3n t\u0103ng v\u1ecdt v\u00e0 d\u01b0 n\u1ee3 r\u1ea5t l\u1edbn sau khi Vinataba tho\u00e1i v\u1ed1n, c\u1ed5 phi\u1ebfu c\u1ee7a hai C\u00f4ng ty CP B\u00e1nh k\u1eb9o H\u1eefu Ngh\u1ecb v\u00e0 H\u1ea3i H\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c, ri\u00eang Vinataba thu v\u1ec1 h\u00e0ng tr\u0103m t\u1ef7 \u0111\u1ed3ng. C\u1ed5 phi\u1ebfu c\u1ee7a C\u00f4ng ty CP Bibica v\u00e0 C\u00f4ng ty CP \u0110\u01b0\u1eddng Qu\u1ea3ng Ng\u00e3i (ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh Biscafun) c\u0169ng t\u0103ng gi\u00e1. \u0110\u01a1n c\u1eed, \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m cu\u1ed1i th\u00e1ng 4\/2017, c\u1ed5 phi\u1ebfu c\u1ee7a Bibica \u0111\u00e3 c\u00e1n m\u1ed1c 100.000 \u0111\u1ed3ng\/c\u1ed5 phi\u1ebfu v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec, cao g\u1ea5p 3 &#8211; 4 l\u1ea7n gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a H\u1ea3i H\u00e0 v\u00e0 H\u1eefu Ngh\u1ecb.<\/p>\r\n\r\n\r\n<p>Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c chuy\u00ean gia, s\u1edf d\u0129 c\u1ed5 phi\u1ebfu b\u00e1nh k\u1eb9o c\u00f3 gi\u00e1 l\u00e0 do DN kinh doanh b\u00e1nh k\u1eb9o tr\u00ean s\u00e0n kh\u00f4ng nhi\u1ec1u, ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn \u0111ang kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00ednh \u0111\u1ea1i di\u1ec7n Vinataba x\u00e1c nh\u1eadn vi\u1ec7c tho\u00e1i v\u1ed1n t\u1ea1i H\u1eefu Ngh\u1ecb v\u00e0 H\u1ea3i H\u00e0 n\u1eb1m trong \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp t\u1ee5c tho\u00e1i v\u1ed1n \u0111\u1ea7u t\u01b0 t\u1ea1i c\u00e1c c\u00f4ng ty ngo\u00e0i ng\u00e0nh kinh doanh ch\u00ednh c\u1ee7a T\u1ed5ng c\u00f4ng ty n\u0103m 2017, ch\u1ee9 kh\u00f4ng ph\u1ea3i do H\u1ea3i H\u00e0 v\u00e0 H\u1eefu Ngh\u1ecb kinh doanh k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-730\" src=\"https:\/\/alphafood.com.vn\/wp-content\/uploads\/2021\/09\/12926Banhkeo_1500301496.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n<p>Theo ngu\u1ed3n tin tr\u00ean PLO 10\/3\/2017 v\u00e0 \u0110\u1ea7u t\u01b0 ch\u1ee9ng kho\u00e1n 5\/6\/2017, s\u1ea3n l\u01b0\u1ee3ng b\u00e1nh k\u1eb9o m\u1ed7i n\u0103m c\u1ee7a Vinataba lu\u00f4n \u0111\u1ea1t g\u1ea7n 40.000 t\u1ea5n, t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh tr\u00ean 15%\/n\u0103m. Ri\u00eang n\u0103m 2016 \u0111\u1ea1t 38.175 t\u1ea5n, ti\u00eau th\u1ee5 n\u1ed9i \u0111\u1ecba \u0111\u1ea1t 33.556 t\u1ea5n, xu\u1ea5t kh\u1ea9u 4.346 t\u1ea5n. Trong \u0111\u00f3, H\u1eefu Ngh\u1ecb \u0111\u1ea1t doanh thu tr\u00ean 1.000 t\u1ef7 \u0111\u1ed3ng\/n\u0103m, s\u1ea3n l\u01b0\u1ee3ng kho\u1ea3ng 20.000 t\u1ea5n\/n\u0103m. V\u1edbi quy m\u00f4 s\u1ea3n xu\u1ea5t m\u1ed7i n\u0103m 20.000 t\u1ea5n, doanh thu n\u0103m 2016 c\u1ee7a H\u1ea3i H\u00e0 t\u0103ng 855 t\u1ef7 \u0111\u1ed3ng v\u00e0 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2017 doanh thu t\u0103ng tr\u01b0\u1edfng t\u1eeb 5 &#8211; 7%, \u0111\u1ea1t kho\u1ea3ng 380 t\u1ef7 \u0111\u1ed3ng.<\/p>\r\n\r\n\r\n<p>B\u00e0 L\u00e2m Ng\u1ecdc Th\u1ea9m &#8211; T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty TNHH Li\u00ean doanh Topcake cho bi\u1ebft, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Topcake \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 15 &#8211; 20%\/n\u0103m. Trong ph\u00e2n kh\u00fac b\u00e1nh m\u1ec1m, n\u0103m 2015, C\u00f4ng ty TNHH Ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m v\u00e0 B\u00e1nh k\u1eb9o Ph\u1ea1m Nguy\u00ean c\u0169ng \u0111\u1ea1t doanh thu tr\u00ean 30 tri\u1ec7u USD (kho\u1ea3ng 682 t\u1ef7 \u0111\u1ed3ng), n\u0103m 2016 t\u0103ng tr\u01b0\u1edfng 15%\/n\u0103m v\u1edbi l\u01b0\u1ee3ng ti\u00eau th\u1ee5 m\u1ed7i th\u00e1ng 20 tri\u1ec7u g\u00f3i b\u00e1nh k\u1eb9o v\u00e0 doanh thu \u0111\u1ea1t g\u1ea7n 739 t\u1ef7 \u0111\u1ed3ng. T\u1eadp \u0111o\u00e0n Orion c\u00f4ng b\u1ed1 doanh thu n\u0103m 2016 \u0111\u1ea1t g\u1ea7n 4.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng h\u01a1n 24% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2015, trong \u0111\u00f3 b\u00e1nh ChocoPie gi\u00fap Orion gi\u1eef 40% th\u1ecb ph\u1ea7n to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n<p>Song song v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u c\u0169ng t\u1ea1o \u0111\u00f2n b\u1ea9y \u0111\u1ec3 DN l\u1ea1c quan \u0111\u1ea7u t\u01b0. V\u1edbi s\u1ea3n ph\u1ea9m xu\u1ea5t kh\u1ea9u v\u00e0o h\u01a1n 10 n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, thu v\u1ec1 tr\u00ean 12 tri\u1ec7u USD m\u1ed7i n\u0103m, n\u0103m 2016, H\u1ea3i H\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ea1t doanh thu xu\u1ea5t kh\u1ea9u 3,2 tri\u1ec7u USD, d\u1ef1 ki\u1ebfn n\u0103m 2017 t\u0103ng l\u00ean 3,3 tri\u1ec7u USD.<\/p>\r\n\r\n\r\n<p>B\u00e0 Th\u1ea9m cho bi\u1ebft: &#8220;Nhi\u1ec1u n\u0103m qua, Topcake xu\u1ea5t kh\u1ea9u \u1ed5n \u0111\u1ecbnh m\u1ed7i th\u00e1ng v\u00e0i ch\u1ee5c container b\u00e1nh v\u00e0o th\u1ecb tr\u01b0\u1eddng Campuchia, Nh\u1eadt B\u1ea3n, Th\u00e1i Lan, Myanmar v\u00e0 chu\u1ea9n b\u1ecb \u0111\u01b0a h\u00e0ng v\u00e0o M\u1ef9\u201d. V\u1edbi tr\u00ean 200 s\u1ea3n ph\u1ea9m, n\u0103m 2016, Bibica c\u0169ng xu\u1ea5t kh\u1ea9u v\u00e0o 15 qu\u1ed1c gia, \u0111\u00f3ng g\u00f3p kho\u1ea3ng 7% v\u00e0o t\u1ed5ng doanh thu h\u1ee3p nh\u1ea5t c\u1ee7a C\u00f4ng ty. T\u00ednh \u0111\u1ebfn n\u0103m 2016, C\u00f4ng ty Ph\u1ea1m Nguy\u00ean \u0111\u00e3 xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m v\u00e0o h\u01a1n 20 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5 tr\u00ean th\u1ebf gi\u1edbi v\u00e0 con s\u1ed1 n\u00e0y v\u1eabn kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean.<\/p>\r\n\r\n\r\n<p>Theo m\u1ed9t s\u1ed1 DN s\u1ea3n xu\u1ea5t b\u00e1nh k\u1eb9o trong n\u01b0\u1edbc, xu\u1ea5t kh\u1ea9u b\u00e1nh k\u1eb9o v\u1eabn \u0111ang t\u0103ng tr\u01b0\u1edfng 2 ch\u1eef s\u1ed1 \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng nh\u01b0 Trung Qu\u1ed1c, Hoa K\u1ef3, Campuchia, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c. Trong n\u0103m 2017 v\u00e0 m\u1ed9t v\u00e0i n\u0103m t\u1edbi, c\u00e1c n\u01b0\u1edbc n\u00e0y ti\u1ebfp t\u1ee5c l\u00e0 th\u1ecb tr\u01b0\u1eddng nh\u1eadp kh\u1ea9u b\u00e1nh k\u1eb9o l\u1edbn c\u1ee7a Vi\u1ec7t Nam, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng x\u1ea5p x\u1ec9 50%.<\/p>\r\n\r\n\r\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, d\u01b0 \u0111\u1ecba th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc c\u0169ng c\u00f2n nhi\u1ec1u khi m\u1ee9c ti\u00eau th\u1ee5 b\u00e1nh k\u1eb9o tr\u00ean \u0111\u1ea7u ng\u01b0\u1eddi Vi\u1ec7t Nam ch\u1ec9 m\u1edbi h\u01a1n 2kg\/ng\u01b0\u1eddi\/n\u0103m, th\u1ea5p h\u01a1n m\u1ee9c ti\u00eau th\u1ee5 trung b\u00ecnh c\u1ee7a th\u1ebf gi\u1edbi.<\/p>\r\n\r\n\r\n<p>Theo d\u1ef1 b\u00e1o c\u1ee7a C\u00f4ng ty Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf Business Monitor International (BMI), \u0111\u1ebfn n\u0103m 2018, doanh thu b\u00e1nh k\u1eb9o c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam s\u1ebd \u0111\u1ea1t kho\u1ea3ng 40.000 t\u1ef7 \u0111\u1ed3ng, \u0111\u00f3 l\u00e0 l\u00fd do khi\u1ebfn c\u00e1c DN b\u00e1nh k\u1eb9o r\u1ea5t l\u1ea1c quan v\u00e0 v\u1ea1ch ra \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doanh_nghiep_trong_nuoc_no_luc_tim_loi_the_rieng\"><\/span>Doanh nghi\u1ec7p trong n\u01b0\u1edbc n\u1ed7 l\u1ef1c t\u00ecm l\u1ee3i th\u1ebf ri\u00eang<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>D\u00f9 th\u1ecb tr\u01b0\u1eddng tr\u00e0n ng\u1eadp b\u00e1nh k\u1eb9o M\u1ef9, Ph\u00e1p, \u0110\u1ee9c, Nh\u1eadt, H\u00e0n Qu\u1ed1c&#8230; v\u00e0 ng\u00e0y c\u00e0ng ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c n\u01b0\u1edbc ASEAN v\u1edbi thu\u1ebf su\u1ea5t 0 &#8211; 5%, nh\u01b0ng \u0111\u00e2y l\u1ea1i ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u00e1c DN trong n\u01b0\u1edbc n\u1ed7 l\u1ef1c \u0111\u1ea7u t\u01b0, t\u00ecm l\u1ee3i th\u1ebf ri\u00eang, th\u1eadm ch\u00ed nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Bibica v\u00e0 Mondelez c\u00f2n h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o Vi\u1ec7t Nam.<\/p>\r\n\r\n\r\n<p>Ph\u00e1t bi\u1ec3u t\u1ea1i \u0111\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng m\u1edbi \u0111\u00e2y, \u00f4ng Tr\u01b0\u01a1ng Ph\u00fa Chi\u1ebfn &#8211; Ph\u00f3 ch\u1ee7 t\u1ecbch H\u0110QT ki\u00eam T\u1ed5ng gi\u00e1m \u0111\u1ed1c Bibica cho bi\u1ebft: &#8220;Th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o n\u0103m 2017 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 8,5 &#8211; 9% v\u00e0 s\u1ebd ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t khi thu\u1ebf nh\u1eadp kh\u1ea9u h\u00e0ng h\u00f3a t\u1eeb c\u00e1c n\u01b0\u1edbc ASEAN \u0111\u01b0\u1ee3c b\u00e3i b\u1ecf, nh\u01b0ng k\u1ebf ho\u1ea1ch kinh doanh n\u0103m 2017 c\u1ee7a C\u00f4ng ty v\u1eabn h\u01b0\u1edbng \u0111\u1ebfn t\u1ed5ng doanh thu 1.400 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 10% so v\u1edbi n\u0103m 2016&#8221;. M\u1ee5c ti\u00eau c\u1ee7a Bibica l\u00e0 gi\u00e0nh ng\u00f4i v\u1ecb \u0111\u1ee9ng \u0111\u1ea7u ng\u00e0nh b\u00e1nh k\u1eb9o v\u00e0o n\u0103m 2020.<\/p>\r\n\r\n\r\n<p>X\u00e1c \u0111\u1ecbnh c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn v\u00e0o s\u1ef1 \u0111\u1ed5i m\u1edbi c\u0169ng nh\u01b0 th\u1ebf m\u1ea1nh c\u1ee7a DN, h\u01a1n n\u1eefa, mu\u1ed1n gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u00ec ch\u1ec9 c\u00f3 c\u00e1ch ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0, t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nhu c\u1ea7u v\u00e0 tr\u00e0o l\u01b0u, c\u00e1c DN trong n\u01b0\u1edbc \u0111\u1ec1u ch\u00fa tr\u1ecdng \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ea7u t\u01b0 d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t.<\/p>\r\n\r\n\r\n<p>Gi\u00e1m \u0111\u1ed1c m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t b\u00e1nh k\u1eb9o cho bi\u1ebft: &#8220;\u0110i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c DN n\u1ed9i l\u00e0 nguy\u00ean li\u1ec7u s\u1ea3n xu\u1ea5t b\u00e1nh nh\u01b0 b\u1ed9t m\u00ec, \u0111\u01b0\u1eddng (chi\u1ebfm \u0111\u1ebfn h\u01a1n 60% doanh thu) \u0111\u1ec1u ph\u1ea3i nh\u1eadp kh\u1ea9u, do \u0111\u00f3, khi gi\u00e1 nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u bi\u1ebfn \u0111\u1ed9ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu. Tuy nhi\u00ean, sau khi c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 v\u00e0 \u00e1p d\u1ee5ng gi\u1ea3i ph\u00e1p c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m, gi\u00e1 v\u1ed1n \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u00e0 hi\u1ec7n c\u00f4ng ty \u0111\u00e3 c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh&#8221;.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-731\" src=\"https:\/\/alphafood.com.vn\/wp-content\/uploads\/2021\/09\/12926Banhkeo_1500303880.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n<p>B\u00e0 Th\u1ea9m cho bi\u1ebft: &#8220;Topcake \u0111\u00e3 \u0111\u1ea7u t\u01b0 to\u00e0n b\u1ed9 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t, \u0111\u00f3ng g\u00f3i b\u00e1nh t\u01b0\u01a1i t\u1eeb \u00dac v\u00e0 Philippines, c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1ea3m b\u1ea3o b\u00e1nh \u0111\u1ec3 hai n\u0103m v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 trung b\u00ecnh m\u1ed9t gi\u1edd, m\u1ed9t tay m\u00e1y l\u00e0m ra 20.000 b\u00e1nh. S\u1eafp t\u1edbi, b\u00ean c\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c d\u00e0nh cho tr\u1ebb em, C\u00f4ng ty s\u1ebd s\u1ea3n xu\u1ea5t b\u00e1nh cho ng\u01b0\u1eddi l\u1edbn theo ti\u00eau ch\u00ed kh\u00f4ng c\u00f3 d\u1ea7u m\u1ee1 v\u00e0 \u00edt ng\u1ecdt&#8221;.<\/p>\r\n\r\n\r\n<p>Tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd l\u00e0 Mondelez v\u00e0 v\u1edbi tham v\u1ecdng gi\u00e0nh v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u, n\u0103m 2017, Bibica t\u0103ng t\u1ed1c ch\u1ea1y \u0111ua v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 l\u00ean \u0111\u1ebfn 217 t\u1ef7 \u0111\u1ed3ng, ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o c\u00e1c d\u1ef1 \u00e1n x\u00e2y d\u1ef1ng nh\u00e0 m\u00e1y, n\u00e2ng c\u1ea5p ph\u1ea7n m\u1ec1m \u1ee9ng d\u1ee5ng v\u00e0 ph\u00e2n h\u1ec7 b\u00e1o c\u00e1o th\u00f4ng minh. Tr\u01b0\u1edbc \u0111\u00f3, n\u0103m 2016, Bibica \u0111\u00e3 mua d\u1eef li\u1ec7u \u0111o l\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.<\/p>\r\n\r\n\r\n<p>Qua \u0111\u00f3, \u0111\u00e3 ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00f2ng b\u00e1nh k\u1eb9o ch\u1ea5t l\u01b0\u1ee3ng cao, s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng, s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean, t\u01b0\u01a1i h\u01a1n, th\u1eddi gian t\u1eeb khi s\u1ea3n xu\u1ea5t \u0111\u1ebfn s\u1eed d\u1ee5ng ng\u1eafn, kh\u00f4ng d\u00f9ng h\u01b0\u01a1ng li\u1ec7u h\u00f3a ch\u1ea5t.<\/p>\r\n\r\n\r\n<p>Theo \u0111\u1ea1i di\u1ec7n Bibica: &#8220;Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng y\u1ebfu t\u1ed1 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m, v\u00ec th\u1ebf, Bibica s\u1ebd s\u1ea3n xu\u1ea5t th\u00eam c\u00e1c lo\u1ea1i b\u00e1nh theo y\u00eau c\u1ea7u s\u1ee9c kh\u1ecfe v\u00e0 t\u1eebng \u0111\u1ed9 tu\u1ed5i, \u0111\u1ed3ng th\u1eddi ra m\u1eaft nhi\u1ec1u nh\u00f3m s\u1ea3n ph\u1ea9m m\u1edbi kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110\u01a1n c\u1eed, C\u00f4ng ty s\u1ebd s\u1ea3n xu\u1ea5t k\u1eb9o d\u1eeba, c\u00e0 ph\u00ea, ho\u1eb7c k\u1eb9o c\u00f3 h\u00e0m l\u01b0\u1ee3ng s\u1eefa cao h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u1eb9o ch\u1ee9c n\u0103ng v\u1edbi 5 lo\u1ea1i tinh d\u1ea7u t\u1ef1 nhi\u00ean&#8221;.<\/p>\r\n\r\n\r\n<p>Ngo\u00e0i duy tr\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh mang d\u1ea5u \u1ea5n c\u1ee7a Mondelez International nh\u01b0 b\u00e1nh Oreo, b\u00e1nh Ritz, s\u00f4c\u00f4la Cadbury, Mondelez Kinh \u0110\u00f4 c\u0169ng c\u00f3 k\u1ebf ho\u1ea1ch gia nh\u1eadp ph\u00e2n kh\u00fac b\u00e1nh k\u1eb9o cao c\u1ea5p, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a Vi\u1ec7t Nam. \u0110\u01a1n c\u1eed Mondelez \u0111\u00e3 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng b\u00e1nh LU Petit Beurre &#8211; v\u1ed1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh cao c\u1ea5p, l\u00e2u \u0111\u1eddi c\u1ee7a H\u00e3ng. Sau \u0111\u1ee3t tho\u00e1i v\u1ed1n c\u1ee7a Vinataba, H\u1ea3i H\u00e0 c\u0169ng \u0111\u00e3 \u0111\u1ea7u t\u01b0 485,4 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u00e0 m\u00e1y\u00a0b\u00e1nh k\u1eb9o\u00a0t\u1ea1i VSIP B\u1eafc Ninh theo ch\u1ee7 tr\u01b0\u01a1ng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Sau th\u01b0\u01a1ng v\u1ee5 Kinh \u0110\u00f4 b\u00e1n l\u1ea1i m\u1ea3ng b\u00e1nh k\u1eb9o cho T\u1eadp \u0111o\u00e0n Mondelez c\u00f9ng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng ng\u00e0nh b\u00e1nh k\u1eb9o \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh kh\u00f4ng c\u00f2n t\u0103ng tr\u01b0\u1edfng nhi\u1ec1u nh\u01b0 nh\u1eefng n\u0103m tr\u01b0\u1edbc khi\u1ebfn th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn. Tuy nhi\u00ean, khi c\u00f3 th\u00f4ng tin T\u1ed5ng c\u00f4ng ty Thu\u1ed1c l\u00e1 Vi\u1ec7t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-3358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-zh-hans"],"acf":[],"_links":{"self":[{"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/posts\/3358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/comments?post=3358"}],"version-history":[{"count":0,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/posts\/3358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/media\/3237"}],"wp:attachment":[{"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/media?parent=3358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/categories?post=3358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/tags?post=3358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}