{"id":3356,"date":"2021-09-10T14:32:40","date_gmt":"2021-09-10T14:32:40","guid":{"rendered":"https:\/\/lipo.com.vn\/song-ngam-dau-tu-nganh-banh-keo\/"},"modified":"2021-09-10T14:32:40","modified_gmt":"2021-09-10T14:32:40","slug":"song-ngam-dau-tu-nganh-banh-keo","status":"publish","type":"post","link":"https:\/\/lipo.com.vn\/zh-hans\/song-ngam-dau-tu-nganh-banh-keo\/","title":{"rendered":"&#8220;S\u00f3ng ng\u1ea7m&#8221; \u0111\u1ea7u t\u01b0 ng\u00e0nh b\u00e1nh k\u1eb9o"},"content":{"rendered":"\r\n<p>M\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh b\u00e1nh k\u1eb9o t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y c\u00f3 d\u1ea5u hi\u1ec7u gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7 , song c\u00e1c doanh nghi\u1ec7p (DN) v\u1eabn kh\u00f4ng ng\u1eebng &#8220;d\u00f2m ng\u00f3\u201d, nh\u1ea5t l\u00e0 DN ngo\u1ea1i b\u1edfi ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng c\u00f2n r\u1ea5t l\u1edbn. Tr\u01b0\u1edbc nh\u1eefng cu\u1ed9c \u0111\u1ea7u t\u01b0 m\u1edbi nh\u1eb1m thu h\u00fat th\u1ecb tr\u01b0\u1eddng li\u1ec7u \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra?<\/p>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lipo.com.vn\/zh-hans\/song-ngam-dau-tu-nganh-banh-keo\/#%E2%80%9CCuoc_chien%E2%80%9D_quanh_chiec_banh_ChocoPie\" title=\"&#8220;Cu\u1ed9c chi\u1ebfn&#8221; quanh chi\u1ebfc b\u00e1nh ChocoPie\">&#8220;Cu\u1ed9c chi\u1ebfn&#8221; quanh chi\u1ebfc b\u00e1nh ChocoPie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lipo.com.vn\/zh-hans\/song-ngam-dau-tu-nganh-banh-keo\/#Chuoi_cua_hang_banh_Mo_on_ao_dong_tham_lang\" title=\"Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh: M\u1edf \u1ed3n \u00e0o, \u0111\u00f3ng th\u1ea7m l\u1eb7ng\">Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh: M\u1edf \u1ed3n \u00e0o, \u0111\u00f3ng th\u1ea7m l\u1eb7ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CCuoc_chien%E2%80%9D_quanh_chiec_banh_ChocoPie\"><\/span>&#8220;Cu\u1ed9c chi\u1ebfn&#8221; quanh chi\u1ebfc b\u00e1nh ChocoPie<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>Ti\u00ean phong \u0111\u01b0a chi\u1ebfc b\u00e1nh ph\u1ee7 s\u00f4c\u00f4la (ChocoPie) v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi th\u1ecb ph\u1ea7n chi\u1ebfm g\u1ea7n 60% trong nh\u1eefng n\u0103m qua, Orion \u0111\u00e3 kh\u01a1i m\u00e0o cu\u1ed9c chi\u1ebfn c\u1ea1nh tranh quanh chi\u1ebfc b\u00e1nh ChocoPie.<\/p>\r\n\r\n\r\n<p>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a, C\u00f4ng ty TNHH Th\u1ef1c ph\u1ea9m Orion Vi\u1ec7t Nam (hay Orion Vina) \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 cho ra m\u1eaft \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m, \u0111\u00e1p \u1ee9ng kh\u1ea9u v\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam. Song, ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u01b0\u01a1ng v\u1ecb b\u00e1nh ngon, h\u1ee3p kh\u1ea9u v\u1ecb, \u0111i\u1ec1u khi\u1ebfn Orion th\u00e0nh c\u00f4ng l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng l\u00e0 tr\u1ebb em, l\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y l\u00e0m nh\u00e2n v\u1eadt ch\u00ednh cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o.<\/p>\r\n\r\n\r\n<p>\u0110\u1eb7c bi\u1ec7t, v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n ch\u1eef &#8220;t\u00ednh&#8221; trong gia \u0111\u00ecnh Vi\u1ec7t, c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p gi\u00e1o d\u1ee5c \u0111\u1ea7y t\u00ednh nh\u00e2n v\u0103n, chi\u1ebfc b\u00e1nh ChocoPie Orion \u0111\u00e3 nhanh ch\u00f3ng chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 lu\u00f4n gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u.<\/p>\r\n\r\n\r\n<p>Theo Pulse News, T\u1eadp \u0111o\u00e0n B\u00e1nh k\u1eb9o H\u00e0n Qu\u1ed1c Orion Corp. v\u1eeba c\u00f4ng b\u1ed1 doanh thu n\u0103m 2016 c\u1ee7a Orion t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng 174,5 tri\u1ec7u USD, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u01a1n 3.800 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 24% so v\u1edbi n\u0103m tr\u01b0\u1edbc v\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a t\u1eadp \u0111o\u00e0n n\u00e0y t\u1ea1i Trung Qu\u1ed1c c\u00e1ch nay 10 n\u0103m. Hi\u1ec7n d\u00f2ng s\u1ea3n ph\u1ea9m b\u00e1nh ph\u1ee7 s\u00f4c\u00f4la c\u1ee7a H\u00e3ng chi\u1ebfm 58% th\u1ecb ph\u1ea7n t\u1ea1i Vi\u1ec7t Nam. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m\u00a0b\u00e1nh k\u1eb9o\u00a0kh\u00e1c nh\u01b0 OStar hay Toonies \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng h\u01a1n 40% trong n\u0103m 2016.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-734\" src=\"https:\/\/alphafood.com.vn\/wp-content\/uploads\/2021\/09\/12944ChocoPieOrion_1500457484.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Kh\u00f4ng \u0111\u1ec3 \u0111\u1ed1i th\u1ee7 &#8220;h\u01b0\u1edfng ng\u1ecdt&#8221; m\u1ed9t m\u00ecnh, n\u0103m 2003, C\u00f4ng ty TNHH Ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m v\u00e0 B\u00e1nh k\u1eb9o Ph\u1ea1m Nguy\u00ean \u0111\u1ea7u t\u01b0 2 tri\u1ec7u USD nh\u1eadp kh\u1ea9u d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 Choco P&amp;N v\u00e0 Phaner Pie t\u1eeb H\u00e0n Qu\u1ed1c v\u1edbi c\u00f4ng su\u1ea5t tr\u00ean 10 t\u1ea5n b\u00e1nh\/ng\u00e0y v\u00e0 ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh b\u1eb1ng gi\u00e1.<\/p>\r\n\r\n\r\n<p>V\u1edbi s\u1ef1 ti\u1ebfp s\u1ee9c kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u1edbi 9,3 tri\u1ec7u USD t\u1eeb nh\u00e0 \u0111\u1ea7u t\u01b0 Nh\u1eadt B\u1ea3n Mizuho ASEAN Investment LP, qu\u1ef9 \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi Mizuho Asia Partners, Ltd., Ph\u1ea1m Nguy\u00ean c\u0169ng t\u0103ng t\u1ed1c c\u1ea1nh tranh. C\u1ee5 th\u1ec3, C\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 nh\u00e0 m\u00e1y th\u1ee9 ba t\u1ea1i H\u01b0ng Y\u00ean sau c\u00e1c nh\u00e0 m\u00e1y t\u1ea1i Long An, TP.HCM v\u00e0 t\u1eadp trung ph\u00e1t tri\u1ec3n ph\u00e2n kh\u00fac b\u00e1nh m\u1ec1m nh\u01b0 Choco P&amp;N, Phaner Pie, Limo, k\u1eb9o Otto&#8230;<\/p>\r\n\r\n\r\n<p>N\u1ebfu nh\u01b0 Orion nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u1ebb em v\u00e0 m\u1ee5c \u0111\u00edch l\u00e0m qu\u00e0 bi\u1ebfu t\u1eb7ng, th\u00ec Ph\u1ea1m Nguy\u00ean l\u1ea1i \u0111i theo chi\u1ebfn l\u01b0\u1ee3c b\u00e1nh \u0111\u1ec3 \u0103n, kh\u00f4ng d\u00f9ng bi\u1ebfu t\u1eb7ng v\u00e0 kh\u00e1ch h\u00e0ng ru\u1ed9t l\u00e0 ph\u1ee5 n\u1eef, tr\u1ebb em. Tr\u1ecdng l\u01b0\u1ee3ng b\u00e1nh c\u0169ng nh\u1ecf h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 (ch\u1ec9 18g thay v\u00ec 30g), \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed thi\u1ebft k\u1ebf bao b\u00ec.<\/p>\r\n\r\n\r\n<p>Nh\u1edd \u0111\u00f3, Choco P&amp;N v\u00e0 Phaner Pie c\u00f3 gi\u00e1 b\u00e1n c\u1ea1nh tranh, th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7 kho\u1ea3ng 25% v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u0169ng l\u00ean \u0111\u1ebfn 120.000 \u0111i\u1ec3m b\u00e1n l\u1ebb, \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng \u0111\u1ebfn c\u0103n tin c\u00e1c tr\u01b0\u1eddng h\u1ecdc \u0111\u1ec3 tr\u1ebb em d\u1ec5 ti\u1ebfp c\u1eadn. Theo th\u00f4ng tin c\u00f4ng b\u1ed1 tr\u00ean website c\u1ee7a Ph\u1ea1m Nguy\u00ean, t\u1ea1i Vi\u1ec7t Nam, trung b\u00ecnh m\u1ed7i th\u00e1ng, Ph\u1ea1m Nguy\u00ean \u0111\u00e3 ti\u00eau th\u1ee5 h\u01a1n 17 tri\u1ec7u chi\u1ebfc b\u00e1nh Choco P&amp;N.<\/p>\r\n\r\n\r\n<p>T\u01b0\u01a1ng t\u1ef1, \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng b\u00e1nh chi\u1ebfn l\u01b0\u1ee3c, Bibica c\u0169ng kh\u00f4ng b\u1ecf qua chi\u1ebfc b\u00e1nh ChocoPie ng\u1ecdt ng\u00e0o khi nh\u00ecn v\u00e0o doanh thu 174,5 tri\u1ec7u USD n\u0103m 2016 c\u1ee7a Orion, v\u00ec v\u1eady, th\u00e1ng 4\/2017, Bibica \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng b\u00e1nh Mini Pie Orienko \u0111\u1ec3 c\u1ea1nh tranh. Song, m\u1ee5c ti\u00eau l\u1edbn h\u01a1n c\u1ee7a Bibica l\u00e0 l\u1ea5y l\u1ea1i 20% th\u1ecb ph\u1ea7n t\u1eeb \u0111\u1ed1i th\u1ee7 trong n\u0103m nay.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-736\" src=\"https:\/\/alphafood.com.vn\/wp-content\/uploads\/2021\/09\/12944MiniPieOrienko_1500457677.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>C\u0169ng v\u1edbi tr\u1ecdng l\u01b0\u1ee3ng 18g, kh\u00f4ng d\u00f9ng ch\u1ea5t b\u1ea3o qu\u1ea3n v\u00e0 \u0111\u01b0\u1ee3c ph\u1ee7 s\u00f4c\u00f4la nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c lo\u1ea1i b\u00e1nh kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng gi\u00e1 c\u1ee7a Mini Pie Orienko ch\u1ec9 t\u1ea7m 30.000 \u0111\u1ed3ng\/h\u1ed9p 264g. V\u1edbi c\u00f4ng su\u1ea5t 20 t\u1ea5n b\u00e1nh\/ng\u00e0y, theo \u01b0\u1edbc t\u00ednh c\u1ee7a Bibica, b\u00e1nh Mini Pie Orienko s\u1ebd \u0111em l\u1ea1i doanh thu tr\u00ean 200 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 13% t\u1ed5ng doanh thu c\u00e1c ng\u00e0nh h\u00e0ng c\u1ee7a C\u00f4ng ty trong n\u0103m 2017.<\/p>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuoi_cua_hang_banh_Mo_on_ao_dong_tham_lang\"><\/span>Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh: M\u1edf \u1ed3n \u00e0o, \u0111\u00f3ng th\u1ea7m l\u1eb7ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<p>Do gi\u00e1 m\u1eb7t b\u1eb1ng li\u00ean t\u1ee5c t\u0103ng cao c\u1ed9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh \u0110\u1ee9c Ph\u00e1t, ABC, H\u1ef7 L\u00e2m M\u00f4n, Givral, Tous les Jours, Paris Baguette, Bread Talk&#8230; kh\u00f4ng c\u00f2n ph\u00e1t tri\u1ec3n r\u1ea7m r\u1ed9 nh\u01b0 v\u00e0i n\u0103m tr\u01b0\u1edbc v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u th\u1eadn tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\r\n\r\n\r\n<p>C\u00e1ch nay v\u00e0i n\u0103m, h\u1ea7u nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u1ea1c quan v\u00e0 c\u00f4ng b\u1ed1 s\u1ebd m\u1edf r\u1ed9ng chu\u1ed7i l\u00ean \u0111\u1ebfn c\u1ea3 tr\u0103m c\u1eeda h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, ph\u1ea7n l\u1edbn \u0111\u1ec1u nh\u1eadn \u0111\u1ecbnh: &#8220;Th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u trong t\u00ecnh tr\u1ea1ng kinh doanh&#8230; l\u00e3i kh\u00f4ng \u0111\u00e1ng k\u1ec3\u201d, m\u1ed9t s\u1ed1 chu\u1ed7i gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7, th\u1eadm ch\u00ed c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f2n ph\u1ea3i \u0111\u00f3ng b\u1edbt c\u1eeda h\u00e0ng do kh\u00f4ng kham n\u1ed5i gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng v\u00e0 thu kh\u00f4ng \u0111\u1ee7 chi.<\/p>\r\n\r\n\r\n<p>N\u0103m 2013, ngo\u00e0i 7 c\u1eeda h\u00e0ng b\u00e1nh mang th\u01b0\u01a1ng hi\u1ec7u H\u1ef7 L\u00e2m M\u00f4n, b\u00e0 L\u01b0u \u00c1i Nhi &#8211; T\u1ed5ng gi\u00e1m \u0111\u1ed1c H\u1ef7 L\u00e2m M\u00f4n \u0111\u00e3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n chu\u1ed7i c\u00e0 ph\u00ea &#8211; b\u00e1nh ng\u1ecdt n\u00ean \u0111\u1ea7u t\u01b0 m\u1edf th\u00eam 2 c\u1eeda h\u00e0ng b\u00e1nh ng\u1ecdt kh\u00e1 sang tr\u1ecdng t\u1ea1i qu\u1eadn 1 v\u00e0 qu\u1eadn 7 v\u1edbi t\u00ean Lamour Bakery &amp; Caf\u00e9, d\u00e0nh cho gi\u1edbi thu nh\u1eadp trung b\u00ecnh cao.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-737\" src=\"https:\/\/alphafood.com.vn\/wp-content\/uploads\/2021\/09\/12944HyLamMon_1500458442.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Tuy nhi\u00ean, \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, d\u00f9 kh\u00f4ng ti\u1ebft l\u1ed9 doanh thu nh\u01b0ng ch\u1ec9 nh\u00ecn qua chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0 gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng, c\u1ed9ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng ch\u01b0a \u0111\u00f4ng nh\u01b0 mong \u0111\u1ee3i, c\u00f3 th\u1ec3 hi\u1ec3u v\u00ec sao Lamour Bakery &amp; Caf\u00e9 v\u1eabn gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7.<\/p>\r\n\r\n\r\n<p>Theo \u0111\u1ea1i di\u1ec7n c\u1ee7a H\u1ef7 L\u00e2m M\u00f4n, d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u1eabn gi\u1eef nguy\u00ean nh\u01b0ng nh\u1eefng n\u0103m qua, H\u1ef7 L\u00e2m M\u00f4n li\u00ean t\u1ee5c \u0111\u00f3ng, m\u1edf c\u1eeda c\u00e1c c\u1eeda h\u00e0ng v\u00e0 thay \u0111\u1ed5i \u0111\u1ecba \u0111i\u1ec3m do h\u1ee3p \u0111\u1ed3ng thu\u00ea m\u1eb7t b\u1eb1ng \u0111\u00e3 h\u1ebft v\u00e0 gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng m\u1edbi l\u1ea1i cao. \u01af\u1edbc t\u00ednh, ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng t\u1ea1i c\u00e1c khu v\u1ef1c trung t\u00e2m chi\u1ebfm \u0111\u1ebfn 50 &#8211; 60% l\u1ee3i nhu\u1eadn c\u1ee7a c\u1eeda h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 kh\u00f3 kh\u0103n chung c\u1ee7a c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh.<\/p>\r\n\r\n\r\n<p>T\u01b0\u01a1ng t\u1ef1, khi nh\u00ecn th\u1ea5y Bread Talk v\u1eabn m\u1edf \u0111\u1ec1u m\u1ed7i n\u0103m hai c\u1eeda h\u00e0ng, d\u1ec5 cho r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang &#8220;\u0103n n\u00ean l\u00e0m ra&#8221;. Tuy nhi\u00ean, theo chia s\u1ebb c\u1ee7a m\u1ed9t qu\u1ea3n l\u00fd c\u1ea5p trung, vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c cam k\u1ebft trong h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n. Th\u1ef1c ch\u1ea5t, doanh thu m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng c\u1ee7a Bread Talk kh\u00f4ng \u0111\u1ee7 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 tr\u1ea3 ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng n\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng ba c\u1eeda h\u00e0ng.<\/p>\r\n\r\n\r\n<p>Nh\u1eadn th\u1ea5y xu h\u01b0\u1edbng chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh &#8211; c\u00e0 ph\u00ea ph\u00e1t tri\u1ec3n, Paris Baguette \u0111\u00e3 \u0111\u1ea7u t\u01b0 ph\u00f2ng m\u00e1y l\u1ea1nh, b\u00e0n gh\u1ebf v\u00e0 kh\u00f4ng gian cho kh\u00e1ch th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea, b\u00e1nh ng\u1ecdt t\u1ea1i ch\u1ed7, c\u00f3 wifi nh\u01b0 m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea th\u1ef1c th\u1ee5.<\/p>\r\n\r\n\r\n<p>Tuy kh\u00f4ng chia s\u1ebb v\u1ec1 k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng nh\u01b0ng \u0111\u1ea1i di\u1ec7n Paris Baguette cho bi\u1ebft, m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng kh\u00e1 \u0111\u00f4ng kh\u00e1ch. \u0110\u01a1n c\u1eed, trung b\u00ecnh m\u1ed9t ng\u00e0y, c\u1eeda h\u00e0ng tr\u00ean \u0111\u01b0\u1eddng Cao Th\u1eafng ph\u1ee5c v\u1ee5 kho\u1ea3ng 1.000 &#8211; 1.200 l\u01b0\u1ee3t kh\u00e1ch, c\u00e1c c\u1eeda h\u00e0ng t\u1ea1i qu\u1eadn 7 th\u00ec l\u00ean \u0111\u1ebfn 1.500 l\u01b0\u1ee3t, \u0111\u00f3 l\u00e0 l\u00fd do n\u0103m 2017, H\u00e3ng quy\u1ebft \u0111\u1ecbnh m\u1edf th\u00eam v\u00e0i c\u1eeda h\u00e0ng t\u1ea1i qu\u1eadn 7. Tuy th\u1ebf m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng c\u0169ng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u0111\u00f3ng, m\u1edf li\u00ean t\u1ee5c v\u00ec gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng t\u0103ng cao v\u00e0 nhi\u1ec1u c\u1eeda h\u00e0ng kinh doanh kh\u00f4ng hi\u1ec7u qu\u1ea3 do kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-738\" src=\"https:\/\/alphafood.com.vn\/wp-content\/uploads\/2021\/09\/12944ParisBaguette_1500458874.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Paris Baguette n\u0103m 2017 v\u00e0 s\u1eafp t\u1edbi l\u00e0 n\u01a1i n\u00e0o c\u00f3 c\u1eeda h\u00e0ng b\u00e1nh Tous les Jours th\u00ec n\u01a1i \u0111\u00f3 c\u00f3 Paris Baguette, \u0111\u1ed3ng th\u1eddi t\u1eadp trung m\u1edf c\u1eeda h\u00e0ng \u1edf khu v\u1ef1c c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng H\u00e0n Qu\u1ed1c sinh s\u1ed1ng v\u00ec \u0111\u00e2y l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a H\u00e3ng. H\u00e3ng c\u0169ng s\u1ebd \u0111\u1ea9y m\u1ea1nh m\u00f4 h\u00ecnh b\u00e1n b\u00e1nh k\u00e8m n\u01b0\u1edbc v\u00ec th\u1ee9c u\u1ed1ng ch\u00ednh l\u00e0 m\u1ea3ng \u0111em l\u1ea1i kho\u1ea3n l\u1ee3i nhu\u1eadn r\u1ea5t l\u1edbn, th\u1eadm ch\u00ed c\u00f3 c\u1eeda h\u00e0ng doanh thu b\u00e1n n\u01b0\u1edbc \u0111\u00e3 b\u00f9 l\u1ed7 cho doanh thu b\u00e1n b\u00e1nh.<\/p>\r\n\r\n\r\n<p>&#8220;V\u1edbi di\u1ec7n t\u00edch l\u1edbn, v\u1ecb tr\u00ed \u0111\u1eb9p, chi ph\u00ed cho m\u1eb7t b\u1eb1ng c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng trung b\u00ecnh t\u1eeb 400 &#8211; 500 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, nh\u1ecf h\u01a1n c\u0169ng m\u1ea5t 200 &#8211; 300 tri\u1ec7u \u0111\u1ed3ng, n\u1ebfu kh\u00f4ng b\u00e1n th\u00eam n\u01b0\u1edbc l\u00e0 thua&#8221;, \u0111\u1ea1i di\u1ec7n Paris Baguette chia s\u1ebb.<\/p>\r\n\r\n\r\n<p>Trong khi \u0111\u00f3, Tous les Jours c\u00f2n \u0111\u1ea7u t\u01b0 m\u1ea1nh cho marketing th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, qu\u00e0 t\u1eb7ng kh\u00e1ch h\u00e0ng khi m\u1edf th\u00eam c\u1eeda h\u00e0ng m\u1edbi. Song, h\u01b0\u1edbng ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a Tous les Jours l\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ea1i di\u1ec7n Tous les Jours cho bi\u1ebft: &#8220;Hi\u1ec7n H\u00e3ng v\u1eabn ch\u01b0a th\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n nhi\u1ec1u v\u00ec ch\u01b0a an t\u00e2m v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd n\u00f3i chung&#8221;.<\/p>\r\n\r\n\r\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, khi tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n tr\u00ean B\u00e1o Doanh Nh\u00e2n S\u00e0i G\u00f2n, \u00f4ng Nguy\u1ec5n Anh Trung &#8211; Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Givral nh\u1eadn \u0111\u1ecbnh: &#8220;Th\u1ecb tr\u01b0\u1eddng\u00a0b\u00e1nh k\u1eb9o\u00a0c\u1ee7a Vi\u1ec7t Nam n\u00f3i chung v\u00e0 c\u00e1c c\u00f4ng ty b\u00e1nh t\u01b0\u01a1i n\u00f3i ri\u00eang s\u1ebd ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh. \u0110\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng b\u1edfi \u01b0u \u0111i\u1ec3m c\u1ee7a c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh v\u1eeba ph\u00e2n ph\u1ed1i, v\u1eeba b\u00e1n l\u1ebb l\u00e0 s\u1ebd t\u1ea1o ra phong c\u00e1ch th\u01b0\u1edfng th\u1ee9c b\u00e1nh m\u1edbi&#8221;, \u0111\u00f3 l\u00e0 l\u00fd do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh h\u1ea7u nh\u01b0 \u0111\u1ec1u \u0111i theo m\u00f4 h\u00ecnh chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh &#8211; c\u00e0 ph\u00ea. Tuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y c\u0169ng kh\u00f4ng d\u1ec5 kinh doanh, \u0111\u01a1n c\u1eed nh\u01b0 Ph\u1ea1m Nguy\u00ean c\u0169ng t\u1eebng l\u00e0m nh\u01b0ng kh\u00f4ng th\u00e0nh c\u00f4ng.<\/p>\r\n\r\n\r\n<p>C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1nh c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u n\u0103m nh\u01b0 \u0110\u1ee9c Ph\u00e1t, ABC, Sweet Home&#8230; d\u01b0\u1eddng nh\u01b0 th\u1eadn tr\u1ecdng h\u01a1n trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf chu\u1ed7i, tuy nhi\u00ean, \u0111a s\u1ed1 h\u00e3ng t\u1eadp trung \u0111\u1ea7u t\u01b0 m\u00e1y m\u00f3c, c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u1eef th\u1ecb ph\u1ea7n trong vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c d\u00f2ng b\u00e1nh truy\u1ec1n th\u1ed1ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m m\u1edbi. C\u0169ng c\u00f3 h\u00e3ng nh\u1eadn cung c\u1ea5p b\u00e1nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh, c\u00e1c nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea&#8230;\u0111\u1ec3 gi\u1eef th\u1ebf t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh.<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh b\u00e1nh k\u1eb9o t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y c\u00f3 d\u1ea5u hi\u1ec7u gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7 , song c\u00e1c doanh nghi\u1ec7p (DN) v\u1eabn kh\u00f4ng ng\u1eebng &#8220;d\u00f2m ng\u00f3\u201d, nh\u1ea5t l\u00e0 DN ngo\u1ea1i b\u1edfi ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng c\u00f2n r\u1ea5t l\u1edbn. Tr\u01b0\u1edbc nh\u1eefng cu\u1ed9c \u0111\u1ea7u t\u01b0 m\u1edbi nh\u1eb1m thu h\u00fat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-3356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-zh-hans"],"acf":[],"_links":{"self":[{"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/posts\/3356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/comments?post=3356"}],"version-history":[{"count":0,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/posts\/3356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/media\/3231"}],"wp:attachment":[{"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/media?parent=3356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/categories?post=3356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lipo.com.vn\/zh-hans\/wp-json\/wp\/v2\/tags?post=3356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}